Fashion retailer Dorothy Perkins supporting breast cancer care with lip-gloss

Dorothy PerkinsAdorn your mobile phone and add a little sparkle this Autumn with a cute and handy lip-gloss charm.

As the official fashion clothing partner of Breast Cancer Care’s ‘In the Pink’ nationwide fundraising campaign for the third year running, Dorothy Perkins is offering this charm exclusively from end September 2007.

Stunning in glitter pink and at only £2 each, all proceeds from the sale of the lip-gloss phone charm will go directly to Breast Cancer Care. The phone charms are available from Dorothy Perkins stores across the UK and online at from late September.

Dorothy Perkins is also supporting ‘In the Pink’ by selling t-shirts in preparation for Breast Cancer Awareness Month in October. Retailing at £14 the t-shirts will be sold exclusively online from mid August and come in 2 different designs. The pink t-shirt is this year’s official ‘In the Pink’ fundraising t-shirt and the white one, designed exclusively by Dorothy Perkins, is the Official Breast Cancer Care t-shirt for 2007. Perfect to wear when participating in any fundraising activities, or just to raise awareness, all proceeds from the sale of the t-shirts go directly to the charity. Dorothy Perkins staff in stores nationwide will also be organising various fundraising activities throughout October in order to raise awareness and moneys for the charity.

Dorothy Perkins has raised £1.9 million for the charity to date and aims to hit the £2 million mark by the end of the year through support of ‘In The Pink’. The money raised will help provide vital support and information for anyone in the UK affected by breast cancer and their families.

Anyone with breast cancer or breast health cancer concerns can get free, confidential support and information from the Breast Cancer Care’s free helpline on 0808 800 6000 (for Typetalk prefix 18001) or visit