Caterpillar And Leicester Tigers Announce Major Sponsorship Agreement
Construction equipment leader partners with biggest name in club rugby.
Caterpillar, the world’s leader in construction and mining equipment, engines, and related services, has signed a five year multi-million pound sponsorship agreement with Leicester Tigers, the best-supported club in the country.
With 2007 global sales and revenues of over $44.9 Billion, Caterpillar employs more than 12,000 people in the UK and this partnership with England’s most famous rugby club is intended to support their national and international business and community objectives.
Under the terms of the agreement, Caterpillar will become the club’s sole sponsor across the Leicester Tigers playing kit with dominant branding throughout the Welford Road Stadium, including the naming rights to the North Stand (which is currently being redeveloped) and the members’ lounge. Significant player appearances and exclusive match day hospitality are also forming part of the deal.
Peter Wheeler (Chief Executive) of Leicester Tigers said: “We are delighted to be entering into this partnership with Caterpillar. The introduction of such a respected, global brand into the sport should be celebrated throughout the rugby world and reflects well on the quality and development of the Guinness Premiership. We have a number of joint strategic goals, but this really marks the beginning of a partnership, which sees both Tigers and Caterpillar working towards strengthening their positions in the UK and Europe.”
“We have had a relationship with Caterpillar for a number of years and are aware of their reputation and standing. We are looking forward to this significant enhancement of our relationship, which we believe will set new standards in regard to partnerships between professional sports clubs and commercial sponsors.”
Leicester Tigers at the Caterpillar Sponsorship launch at Oval Park in Leicester
Photo by Getty Images for Caterpillar