Friday, July 30, 2010

Highcross Leicester Attracts Record Number Of Consumers

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Over 125,000 Shop On First Day, The £350 million leisure and retail destination Highcross Leicester opened its doors to the public on September 4th, following two years of construction, and welcomed 50,000 visitors in its first four hours of trading.

The launch ceremony featured contortionists, acrobats, dancers and aerialists who dazzled crowds with a series of dynamic routines.

Community groups, including Hind Leys Community College and King Edward VII School, then took part in the ‘river of silk’ - a parade made up of 24 flowing silk banners - celebrating Leicester’s rich textile heritage and the day culminated with the ‘Parade Illuminaire’ incorporating an extravagant light show.

Karl Boyce, Development Marketing Manager for Hammerson said:

“The launch of Highcross Leicester has been a momentous occasion and we are thrilled with the number of visitors that have attended on our opening day. Retailer feedback has been fantastic and this marks the successful transformation of the Shires and the city centre which we have achieved after working closely with the council.

“In future months this project will undoubtedly be recognised as one of the most successful regeneration projects in the UK. Highcross will play a vital role in transforming Leicester, delivering more than 2000 jobs and a brighter future for the city.”

For further information please go to Highcross Leicester’s brand new
website: www.highcrossleicester.com



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