Kimberley Walsh unveiled as face (and body) of new ‘Ready to Glow’ campaign
Celebrating everyday beauty from top to toe
Ultimate natural beauty Kimberley Walsh – singer and actress – launches the Ready to Glow campaign which aims to empower women to look and feel great by carrying out everyday beauty basics to achieve that radiant ‘glow’.
The Ready to Glow campaign by Scholl, Clearasil, Veet, Optrex and E45, is the first of its kind and tells women that they don’t need invasive treatments or an entourage of make-up artists to look flawless every day. New research reveals that over two thirds of women say their everyday beauty preparations, like moisturising, give them more confidence than the finishing touches such as make-up. In fact, women say these preparations make them ‘glow’!
Kimberley’s stripped-back and bare-faced beauty is on show in a series of stunning, never seen before photographs and behind the scenes film. She comments: “I am proud to be part of Ready to Glow, like many woman I’ve had my own body hang-ups in the past but I’m passionate about helping or supporting other women to feel confident in their own skin and celebrating natural beauty.”
Kimberley adds: “You don’t need to spend a fortune on expensive beauty products to look and feel great. Everyday beauty basics such as Scholl, Clearasil, Veet, Optrex and E45 will help you
glow from top to toe. I love using all the brands as part of my everyday beauty routine.”
The gorgeous star, who is known for her clear, fresh skin and ‘real’ approach to her appearance comments: “Having fresh, clear looking skin requires a daily cleansing routine. I wash my face every morning and always remove any make-up before I go to bed.”
But a beautiful fresh face isn’t just about the skin, bright sparkly eyes are important too. Kimberley says: “My eyes can start looking dull and tired when I’ve been travelling or on tour and need brightening. Make-up isn’t enough to make them look and feel great, using a moisturising eye spray such as Optrex Actimist 2in1 for Tired and Uncomfortable Eyes ensures my eyes are fresh and revived throughout the day.”
“No matter what I am wearing, I don’t feel ‘ready’ until I’ve moisturised my whole body and it feels silky smooth. When I’ve moisturised and taken care of my skin, I’m ready for anything be it a photoshoot, walking the red carpet or hanging out with my friends.”
Kimberley, who invited cameras behind the scenes to watch her get ready, comments: “When you’ve got your glow, you feel confident, flawless and ready to take on whatever the day throws at you!”
The Ready to Glow campaign’s Marketing Director, Jérôme Lemaire says: “We are thrilled to be working with Kimberley Walsh on Ready to Glow. She is the perfect fit for all five essential beauty brands which enable women to glow from top to toe at home and with no fuss. Kimberley is the ultimate girl-next-door – she is aspirational, yet women can relate to her.”
For the complete everyday beauty guide, exclusive access to a range of beauty and lifestyle experts and the latest essential products to keep you looking and feeling great, visit www.ReadytoGlow.co.uk