Signed, sealed and delivered with a Tweet. Non-Tweeters in Leicester can get your message via the at800 postbox
at800, the organisation responsible for ensuring viewers can still watch Freeview when new mobile signals go live, today launched the UK’s first postbox for Tweets – so a Tweet can now reach even those who aren’t on Twitter. People can Tweet a family member or friend using the hashtag #at800postbox. at800 will print the personalised message onto a traditional postcard and deliver it by post - completely free of charge. Leicester is one of the cities where Tweets will be sent as it is an area where 4G at 800 MHz will soon be activated.*
During August the at800 postbox toured the UK to gather photographs at well-known locations in the cities where new 4G mobile services will soon go live. In Leicester, it could be found at the Haymarket Memorial Clock Tower, where local musicians Dr X donned their homemade instruments for an impromptu performance to raise awareness of the postbox and its mission.
The at800 postbox is a light-hearted way to remind people where new 4G mobile services at 800 MHz are being activated and to highlight at800’s role in resolving any Freeview disruption this could cause. It also acknowledges that many people choose not to use social media and some are not online at all. Under half of UK adults (48%) use social networking sites such as Facebook and Twitter, falling to just ten per cent for those over 65. Two thirds of people aged over 75 have never been online.
So if viewers want to make sure their Gran knows who to call if EastEnders becomes unwatchable; or let a friend know where to turn if picture quality is disrupted during The X-Factor; or just remind a loved one they are thinking of them; a Tweet can now reach them even if they’re not online.
Simon Beresford-Wylie, chief executive of at800, said: “Twitter users love to share their thoughts; and with our help, they can now Tweet friends and family in Leicester, as well as other regions, who aren’t on Twitter. As well as the personal message, the campaign aims to raise awareness of at800 and our role in helping to resolve Freeview disruption caused by 4G at 800 MHz for the small minority of viewers in the UK who might be affected.”