Major Outdoor Power Tool Brand Announces New Sporting Sponsorship:
STIHL puts its roar behind the Leicester Tigers and becomes Official Garden Power Tool Supplier.
Major outdoor power tool company, STIHL GB has signed as an Official Sponsor of Leicester Tigers Rugby Club – the best-supported rugby-union club in the country. The three-year sponsorship deal, announced at Leicester Tigers’ Official Press Day on 28th August, comes as the Club warms up for the new season. Winners of the Aviva Premiership in 2012/13, the Club’s 2014/15 campaign kicked off at their home ground on Saturday 6th September. Among the biggest clubs in European rugby, and with a vast fanbase, Tigers will now have an extra roar behind them thanks to the multiple strands of the STIHL sponsorship. Part of the sponsorship includes STIHL becoming the Club’s Official Garden Power Tool Supplier, with its products being used to maintain the Club’s Welford Road stadium and training grounds.
STIHL is recognised worldwide for its tough outdoor power tools, used by anyone from the home gardener to hard-working farmers, foresters and builders, plus professional groundskeepers like the dedicated team at Leicester Tigers Rugby Club. STIHL is possibly best known as the World’s no. 1 chainsaw brand but today’s product range spans a multitude of outdoor power tools including grass and hedge trimmers, blowers, augers, power washers and more. All uphold the STIHL reputation for strength, performance and hard-working power, making them reliable partners whatever job they do. That makes them a perfect match for the hard-hitting sport of rugby union, and for Leicester Tigers where teamwork and tough performance put them consistently top of the pile.
The three-year sponsorship positions the iconic STIHL brand in the heart of Leicester Tigers’ Welford Road home and is supporting additional facilities for the Club’s thousands of fans, with the deal including a new STIHL-branded Big Screen in the north-east corner of the stadium. Additional plans include fan-focussed activities on match days, plus online and in-store promotions with the local and national STIHL Dealer network.