Virgin Group announces the formation of Virgin Sport

The Branson family-owned investment group, has announced the formation of Virgin Sport, an active lifestyle company that aims to revolutionize health and wellness through participatory fitness events and programs.

As part of one of the world’s most respected consumer brands, Virgin Sport seeks to grow a global community by re-imagining “sport” and expanding the reach of mass participatory events in running, cycling and other formats. Virgin Sport will deliver unique experiences for participants and spectators alike while having a positive social impact on local communities.

Via a new digital platform, Virgin Sport will supplement its events with training and social opportunities providing support to people of all ages and abilities in leading active, healthy lives.

Headquartered in New York, Virgin Sport will launch initially in the UK, and focus on core Virgin territories including the United States, South Africa and Australia through a combination of acquisitions and organic growth. Virgin Sport will also consider entering other markets of interest which have potential for growth.