Love Loughborough Launches Business Support Programme

Have you ever thought about setting up your own business in Loughborough Town Centre, but worried about all the difficulties and obstacles you might face? Well, Love Loughborough, in partnership with Charnwood Borough Council, Leicestershire County Council and Business in the Community’s “Healthy High Streets” campaign, has devised a package of support and advice which can be tailored to give new and recently established businesses exactly the boost they need to get them through the difficult early days of a new business.

Launching the programme Rupert Harrison, Chair of Love Loughborough’s Adding Value Group said “We’re really keen to help new and recently-established businesses set up and succeed in Loughborough town centre. We want new businesses to know that Loughborough is a great place to do business and that there is an established network of local support to help them. It’s a comprehensive support package to help new business make the most of their opportunities”.

The package of support will include help in finding suitable premises, one to one advice on legal, financial and insurance matters, retail training and mentoring from Kerching Retail, peer to peer advice and support, training in digital skills for modern business promotion and communication and help in using social media from Loughborough Students Union. The programme is funded by Love Loughborough with match funding from Charnwood Borough Council’s Growth Support Fund and staff support from Leicestershire County Council.

Councillor Eric Vardy, Charnwood Borough Council's Cabinet Lead Member for Economic Development said, "We are delighted to be working in partnership with Love Loughborough in providing much needed help for new businesses looking to add their names to the rich mix which makes Loughborough such an attractive place for shoppers and visitors."

Malcolm Heaven, Business Connector with Business in the Community said "Our Healthy High Streets campaign has brought in major national players like Boots, Marks and Spencer, Santander and Greggs who are working together in Loughborough to empower their local managers to support their High Street. We want to support business and restore pride in the town centre.” 

Blake Pain, the County Council’s cabinet member for economic development, said: “We’re very keen to support initiatives which aim to boost the Leicestershire economy and this scheme will help to provide new businesses with the opportunity to add to the vibrancy of Loughborough town centre.”

Any new business or existing business less than three years old that is a member of the Loughborough BID can find out more at