Launch of First Loogabarooga Festival in Loughborough

The first-ever Loughborough Children’s Illustrated Literature Festival will take place in the town from 22-26 October 2015. The five-day event will be known as the Loogabarooga Festival, named after a common mispronunciation of the town’s name by some UK and international visitors.

The Loogabarooga Festival will be based on the theme of ‘incredible illustrations and brilliant books’ and will showcase new and existing illustrated literature for children through a series of workshops, events, readings and activities with appearances from some of the nation’s favourite children’s authors and illustrators.

Appearing at the Loogabarooga Festival will be Steven Butler, actor and author of Diary of Dennis the Menace, Tommy Dombavand, author of the Scream Street books, Steve Beckett, an illustrator for The Dandy and The Beano, and Korky Paul, author and illustrator of Winnie the Witch and more. Other

activities will include Diary of a Wimpy Kid show and the Ladybird exhibition at Charnwood Museum.

Loughborough in Leicestershire has had a long association with children’s literature since the very first Ladybird book was produced by a jobbing printer called Wills & Hepworth in the town during the First World War. This was followed by the registration of the Ladybird logo in 1915 and the continued publication of generations of 'pure and healthy literature' for children. The Loogabarooga Festival will coincide with Ladybird Books’ centenary in 2015.

The Festival is supported by Charnwood Borough Council, Loughborough BID and Leicester Shire Promotions.

More details of the programme will be published on Facebook at, on Twitter @looga_barooga or on the website at