Major re-brand for Mocha Marketing to mark a successful first five years
Mocha Marketing is an award-winning marketing and communications agency based in Leicestershire. Following substantial growth in the last few years, the company has announced a major rebrand.
The rebrand has come after five successful years, with the aim of being able to reﬂect on the communication element of their service which they believe sets them aside from more traditional agencies. Although the company’s name remains 'Mocha Marketing’, visually they have taken the opportunity to use ‘Mocha Communicates within their core branding which can be seen across their social platforms and brand-new website.
Mocha have recently committed to a substantial investment in the business to increase the team in both numbers and skillset. By the end of 2019 the team will have doubled from only last year to become 11 members - of which they’re currently at 9 with an on-going recruitment strategy.
When asked why they are rebranding, Managing Director and Founder of Mocha Marketing, Gemma Orton, said: “The Mocha logo has been great and has taken us a long way, but we have felt that it now doesn’t reﬂect our growth or the business we are becoming. I’ve always been incredibly passionate about how the team communicate and even more so as we grow. So, the rebrand has given us a huge opportunity to express this.”
Gemma left a high-level marketing role to freelance 5 years ago. This generated lots of enquiries and ultimately led to the birth of Mocha Marketing. After just six weeks of registering the business, Gemma found out she was pregnant - but the decision was made to push on and the hard work soon paid off, turning over £100,000 + in year one without any real forward goal or plan. The rest asthey say, is history.
Gemma said: “After all the frustrations I had experienced being client side when recruiting agencies myself, I knew I wanted our agency to be different. I wanted our name to be unique; without a marketing acronym or the need to be clever. Naming a business is harder than naming a child! I wanted it to reflect the personable element of our agency. Everybody always seems to have a good reaction to our name. It’s memorable and I’m proud of its reputation... so we’ve enhanced it!”
Mocha has a very strategic growth plan In place over the next three years, this includes doubling the turnover and more than tripling its profit whilst continuing to deliver on their all-important client promises, which are displayed with pride in their large meeting room. More recently the company has ventured to London where many opportunities are presenting themselves. Mocha already offers extensive services such as marketing, PR, workshops, consulting and events, but also in the pipeline during the three-year plan is to add additional services including ‘Mocha Digital’ which the Directors are working hard on behind the scenes as we speak.
Gemma has a 5-7 year goal in mind to appoint a Junior Board of Directors, with the aim to achieve this through developing current executives within the business. This would be a great achievement for Gemma - but ultimately her main goal is to be known as more than a traditional marketing agency. A professional, reliable and highly communicative team who work alongside their clients as one.
When asked what Mocha means to her, she beamed and said: “Mocha was my original baby, I am very proud of what we have achieved in the last ﬁve years. No matter how many challenges we’ve had, when you get past them that euphoric feeling is indescribable... almost addictive. I’ve learnt that I am a true entrepreneur and love developing a business and everything that comes with it. There’s also no doubt that it couldn’t have happened without the fantastic support around me; ﬁrstly, our team at Mocha who are highly motivated by our goals, the business community around us and of course family and friends.”
To see what Mocha Marketing can offer you, visit their website at: www.mochamarketing.co.uk
You can also get in touch via email at: firstname.lastname@example.org or call them on 0116 298 9430