Dementia Community Roadshow coming to Leicester

An Alzheimer's Society touring roadshow is coming to a Leicester sports centre next week to highlight how healthy living can reduce your risk of developing dementia. The Dementia Community Roadshow will be at Cossington Street Sports Centre on February 13th from 10am – 4pm to give tips on keeping healthy to reduce the risk of developing the condition. The charity is also inviting people who are worried about their memory - or that of a loved one - to come along for confidential advice.

The pioneering national tour will also visit Leicester Narborough Road Tesco on February 14th (10am – 4pm). The roadshow aims to increase local awareness and understanding of the condition which affects around 56000 people in the East Midlands. No appointment is needed.

Having launched in 2011, the roadshow has already reached more than 4500 people in the East Midlands on previous tours.

Ian Howarth, Alzheimer's Society’s Regional Operations Manager for the East Midlands said:

‘Dementia is one of the biggest health and social care challenges of our generation. Yet it continues to be a condition blighted with stigma and lack of understanding. This can mean that people who are worried about dementia in some way, or simply want to find out more may not know where to turn.

‘The Dementia Community Roadshow is the perfect way to get that information and support out to the people who need it. We’re here to provide people with information about where to get help and encourage those with concerns about their memory to visit their GP.’

The Dementia Community Roadshow is part of the legacy of the Charity of the Year partnership between Tesco, Alzheimer’s Society and Alzheimer Scotland in 2011. The partnership raised more than £7.5million to help people live better with dementia.

Michael Kissman, Community Director at Tesco said:
‘With stores all over the East Midlands, we’re extremely proud to help Alzheimer's Society raise awareness of dementia. The Roadshow is part of the legacy from our Charity of the Year partnership with the society and we hope that it contributes to building a better future for people with dementia.’

People can find out when the Dementia Community Roadshow will be visiting their local area by visiting

To keep up to date with what Alzheimer’s Society is doing in your area, follow the local Twitter account @AlzSocEMidlands or visit the Facebook page (

The Roadshow is visiting the following Tesco stores in the East Midlands:

•    Weston Favell Tesco Extra, Clannell Rd, Northampton NN4 0JF, on Thursday 6 February from 10am to 4pm
•    Corby Oakley Road Tesco Extra, St. James Road, Corby, Northamptonshire NN18 8AL, on Friday 7 February from 10am to 4pm
•    Oakham Tesco Superstore, 96 South St, Oakham, Rutland LE15 6BQ on Tuesday 11 and Wednesday 12 February  from 10am to 4pm
•    Cossington Street Sports Centre, Cossington St, Leicester, Leicestershire LE4 6JD on Thursday 13 February from 10am to 4pm
•    Leicester Narborough Tesco, Narborough Road West, Leicester, Leicestershire LE3 2QR, Friday 14 February from 10am to 4pm
•    Skegness Tesco Superstore, Richmond Drive, Skegness, Lincolnshire  PE25 3PQ on Tuesday 18 and Wednesday 19 February from 10am to 4pm
•    Gainsborough Tesco Superstore,.Beaumont Street, Gainsborough, Lincolnshire, DN21 2HA on Thursday 20 and Friday 21 February from 10am to 4pm.
•    New Ollerton Tesco Superstore, Forest Road, New Ollerton,  Newark, Nottinghamshire NG22 9PL on Tuesday 25 February from 10am to 4pm
•    Nottingham Carlton, Carlton Hill, Carlton, Nottingham, Nottinghamshire NG4 1EB on Wednesday 26 February

Event date: 
Thursday, February 6, 2014 - 00:00 to Wednesday, February 26, 2014 - 00:00