Beef It Up With Farming Charity

A team of cyclists are beefing-up in preparation for a gruelling 300 mile cycle ride to mark to start of Great British Beef Week.

The cyclists aim to celebrate and draw attention to the UK beef industry, which has lost over 100,000 beef breeding cows over the last three years (a decline of nearly 7%, and accelerating), while raising funds for farming charity the Royal Agricultural Benevolent Institution (R.A.B.I.).

The ride begins in Bakewell on 21 April, and the team of five will visit eight auction marts throughout the East Midlands over three days. The ride also kicks off a series of R.A.B.I. fundraising events in celebration of British Beef, with Great British Beef Week officially starting on 23 April.

Beef It Up With Farming Charity
Great British Beef Week is organised by Ladies in Beef, an organisation of female beef farmers who care passionately about British beef, to help promote and drive awareness of the quality and versatility of British beef. For the third year running, R.A.B.I. are thrilled to be Ladies in Beef’s chosen charity for the campaign.

Alastair Sneddon, one of the Derbyshire R.A.B.I. committee members to take up the 300 mile challenge said: “The idea of a bike ride always appeals and the opportunity to support R.A.B.I. and promote Great British Beef Week is a particularly great reason to hop on the bike.”

He added: “However, I can confirm that the ordeal will be extremely tough, somewhat in contrast to British beef, although having sat on a saddle for three hundred miles my posterior will probably be just as tender!”

Angela Sargent, Chairman of the Derbyshire R.A.B.I. committee and a member of Ladies in Beef who is also participating commented "I believe we produce the best beef in the world. And as a beef farmer rely on livestock markets to give me an option to market my animals”.

She added “The ride is quite terrifying for me as I’m a social cyclist and I hope to raise awareness of R.A.B.I. and the beef industry”.

To boost their fundraising efforts, the riders are looking for sponsors for each of the eight legs of the ride (£150 each). The cyclists will visit auction marts in Bakewell, Newark, Louth, Spalding, Thrapston, Market Harborough, Melton Mowbray and Derby, before returning to Bakewell at around 4pm on Thursday 23 April.

To make a donation in support of the Auction ring ride challenge visit: www.justgiving.com/AuctionRingRide   or contact R.A.B.I. regional manager Milly Wastie on: 07525 323450 for more details, or to join in with a leg of the ride.

R.A.B.I. is also asking Great British beef fans to join in and show their support by taking to social media and tweeting beef-related images and comment throughout the week. You can send your snaps of beef dinners or a pic of your favourite beast to @rabicharity using the hashtag #BeefItUp. You can also donate to R.A.B.I. by sending a text with RABI18 followed by the £ sign and the amount you wish to donate to 70070 (eg RABI18£5).

R.A.B.I. Development Manager Suzy Deeley said: “The beef industry’s image has suffered over the last couple of decades and working with Ladies in Beef we want people to recognise the vital role livestock production plays in putting our food on the table.  We’re looking forward to a lot of fun over the week!”

R.A.B.I  is a grant-making charity which helps farming people of all ages if they are in financial difficulty, support is confidential and includes one-off or regular payments, funding for things like essential household items, specialist equipment, relief farm staff, home-help and care costs.  To find out more visit www.rabi.org.uk or call R.A.B.I.’s confidential helpline on 0300 303 7373.

Great British Beef Week runs from 23 April – 3 May and getting involved is easy – so #BeefItUp and email suzy.deeley@rabi.org.uk or call 01865 724931 for a fundraising pack.

Event date: 
Thursday, April 23, 2015 - 00:00
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