Leicestershire Heartsafe Schools Programme

An extremely successful launch event was held at the Leicester Tigers Rugby Football Club ground on 28th February 2012. Forty-two schools were represented, each sending two year 10 pupils (designated ‘Heartsafe Ambassadors’) and at least one teacher.

How clean is our water?

Is our tap water safe to drink? OK, so we don't live in a third world country where death and disease is linked to unsafe water, but is ours really any better? We know our tap water contains chlorine and fluoride, of which neither have been proven good for human consumption. This is particularly true of chlorine, which, in high doses, harms human tissue.

NHS Change Day

NHS Change Day is a nationwide initiative taking place on Wednesday 13th March. With only a week to go until the day itself, Leicester's Hospitals have created a short promotional film to support the initiative and inspire NHS staff across Leicestershire and Rutland.

Topshop goes for Christmas #1 with Kate Bosworth song

Topshop is launching its first ever Christmas movie - a 360 degree interactive digital campaign starring a musical performance from the actress and global style icon Kate Bosworth. The cinematic production has been directed by critically acclaimed Hollywood film director Michael Polish and is inspired by the famous piano scene with Michelle Pffeifer in ‘’The Fabulous Baker Boys.’’

high50.com launches make-up tutorials with Mary Greenwell

The act of applying make-up should inspire confidence and self-esteem but, once women reach their fifties, it can often end up doing the exact opposite. However, help is now at hand for the first time in the form of a series of tutorial videos created exclusively by make-up artist to the stars Mary Greenwell for lifestyle website www.high50.com.


Optimax, the Laser Eye Surgery specialist, has created a first for the industry and based their new TV campaign around a typical patient’s actual experience. The new TV ad is built around the video diary of Tori Thompson, who had treatment with Optimax last July.