Largest ever event carpet contract for Prima direct

When Leicester-based PRIMA Direct (International) Ltd, the leading manufacturer and supplier of flooring solutions to the event industry, created a unique setting for a national awards ceremony, host Rick Wakeman, world famous musician and founder member of the International rock group Yes!, gave the whole event the nod of approval!

PRIMA was commissioned to manufacture and supply jet black carpet for the Manchester MEN Arena, the major venue which held Excel’s EN Deals of the Year Award celebrations, highlighting the most imaginative and lucrative entrepreneurial business deals to be made in any one year.

The main MEN arena covers an area of 24,000 sq ft and the event took on a rock theme, in honour of its celebrity host. PRIMA manufactured the bespoke order of flame retardant, recyclable carpeting, which was then expertly installed by PRIMA’s in-house team, thus completing the company’s largest ever single carpet contract for an event.

Jonathan Vaughan, managing director, PRIMA Direct said: “This presented several challenges for PRIMA, as not only was it the largest single carpet contract for an event the company has ever undertaken but the installation was required the exact week as one of our biggest exhibitions. However, the team are well rehearsed in the pressures and demands of the industry and successfully negotiated the logistics of both events without a hitch!”

David Ward, events manager at Excel Publishing was delighted with the success of the awards ceremony. “Feedback from many of the 800 attendees has been extremely positive, particularly in terms of how the venue’s decor contributed towards the ambience of the evening,” he said, “PRIMA played a vital role and I would like to thank the whole team for their efforts. I greatly look forward to continuing this partnership in the future.”