Traditional ales fight back!
For the first time in fifty years traditional Ales are making a revival. The good beer guide revealed that there are more than 700 ale brewers in the UK- this is the most we’ve had since the end of World War II.
The reason for this could be that more women and younger drinkers are taking a liking for bitter which is cheaper than your average pint of lager.
Sales for Traditional ales are on the increase and lager is slipping down the scale from 74.5 per cent in 2008 to 74.3 per cent in 2009.
This particular ale was first brewed in Leicester at the cow and Plough of Oadby. Now it is brewed in Burton on Trent and it is a wonderful drink. This beer brings back nostalgic memories of the 60s when TASTE was everything.