The French-Italian daughter of Ines De La Fressange will be the face of Bottegaveneta's firstwomen's fragrance
London, February, 1st 2011 — Coty Prestige, a division of Coty Inc., announced today that it has signed an agreement with Nine d’urso to be the face of Bottega Veneta’s first fragrance for women, to be unveiled in July 2011.
Nine d’urso is the French-Italian daughter of the famous French fashion icon Inès de la Fressange and the late Italian businessman and art merchant luigi d’urso. The agreement with Coty marks the first time that d’urso has represented a brand of any kind.
“I’m very honored to have been chosen by Tomas Maier to embody his first-ever women’s fragrance, » said Nine d’urso. «I’m really proud to participate in this wonderful project, the result of a close collaboration between Tomas Maier, the artisans, the perfumers and the photographer.”
“I chose Nine to introduce this fragrance because there is something classically elegant about her, yet she is totally modern. she conveys a sense of heritage worn lightly but with respect”, said Tomas Maier, Creative Director, Bottega Veneta.
“Nine d’urso is a natural choice to represent Bottega Veneta’s first women’s fragrance. Not only is she naturally graceful, but she has an innate, almost aristocratic elegance, true to the brand,” said Françoise Mariez, sVP International european Marketing licenses, Coty Prestige.
Nine d’urso has signed on to do print ads for the Bottega Veneta fragrance for a worldwide campaign photographed by Bruce Weber. The Bottega Veneta fragrance, whose name and scent will be announced at a later date, will be on counter in september 2011.