Clarks the iconic British brand becoming a global phenomenon
Iconic British shoe brand Clarks, is not only one of Britain’s most well known and well loved shoe brands in the UK but also worldwide. As one of the largest shoe brand Clarks (The brand offers Women’s, Men’s, Sport’s, Kid’s and Originals) in the world, Clarks is one of the most desired British brands which the Chinese in particular, specifically visit Britain for.
Aquascutum, Burberry and Clarks are said to be the top three brands which attract the Chinese to the UK, the ABC of British Brands!
Tourists visiting the UK from China love Clarks for their distinct British heritage, quality and design. This growing phenomenon is also apparent in North America, Western and Eastern Europe as well as India where Clarks has cont inuing growth. The brand has seen its popularity and fashionability increase considerably over the past few seasons with popularity amongst fashion’s elite and celebrities.
There over 500 stores in the UK and in Ireland, Clarks sold nearly 500,000 pairs of footwear across its multichannel platforms in the first six months of 2010 alone.
Clarks shoes began in 1825 in the Somerset village of Street. James Clark had a brainwave to use the sheepskin cast off’s to create slippers. Now in 2011, new technology, stateof the-art facilities has led to Clarks becoming the number one shoe brand in the UK and the fourth largest footwear company on the planet.
The Originals sub brand which markets the Desert Boot – of which Clarks originally designed over 60 years ago – has a diverse fan base. From Jay Z , Keanu Reeves, Liam Gallagher, Bob Dylan to Florence Welch. The brand has played a crucial part in British design over the decades with design and development of the Desert Boot being the most iconic.
Clarks Women’s shoes have developed dramatically over the past few seasons. The new season’s collection includes premium leathers, suede’s and a design heritage which can’t be rivaled. The bag collection has grown over the years to include unique fashion forward styles in the most premium of materials.
For the new men’s collection, Clarks have launched a style – “Mead West”. It’s the first of its kind and dyed from the apple pulp used in cider from local breweries. This natural process is used as a tanning base to create beautifully muted soft tan suede. Leather lining provides continued comfort while pillarbox red sandwich soles provide a splash of colour.
Clarks Originals celebrates a shared passion for creativity and music which influences the collections for men and women this season. Whilst continuing to work with the plushest suede’s and the softest leathers, Originals trademark iconic and fashion forward styles are available in a fresh summer colour palette of sorbets as seen on the Jink. The Yarra Desert for women continues to be as popular as ever after Florence Welch wore them at Glastonbury 2010.
Clarks continues to grow as a global brand and company, trusted worldwide as the best footwear company.