Echo steps in to launch new business venture

Sixteen-year-old Echo Elliott put her best foot forward to help a businesswoman opening her own shop selling shoes exclusively for women with larger feet.

Louise MacLellan opened Lou Lou Shoes in Lutterworth on 5 April and, in the run-up to launching her new venture, ran a competition only open to teenagers with feet sized between UK 8 and 11 – the sizes she stocks.

Echo, who lives in Desford and has size eight feet, was chosen as the winner and was invited to choose a pair of shoes from the wide range now on sale at the new shop in High Street, Lutterworth.

Louise (left) with Echo Elliott (competition winner) and The Mayor of Lutterworth, Councillor Tony Hirons.
But, first she joined forces with the Mayor of Lutterworth, Tony Hirons, to cut the ribbon at the official opening ceremony with Louise.

“I really enjoyed opening the shop with the Mayor. I had a lovely day,” says Echo, “I’m so pleased there is now a shop not too far from home where I can choose from a range of stylish and fashionable shoes.

“Usually, I spot a pair of shoes I like and then find they’re not available in my size. I’ve already seen several pairs that I would like so I am sure I will be a regular Lou Lou Shoes customer.”

The new business venture is a dream come true for Louise who hopes that women with larger feet will now enjoy shoe shopping and find a wide range of shoes from which to choose.

“I am a size 10 and have found it really difficult over the years to find fashionable yet affordable shoes in larger sizes so I know there must be lots of women out there with the same problem,” Louise explains.

“My friends enjoy the experience of trying on shoes in shops but because of my foot size, my experiences have not been as enjoyable – with limited choice and often long journeys to find a shop specialising in larger shoes.

Louise MacLellan outside her shop, Lou Lou Shoes
“There are a number of websites that offer a range of shoes for people with larger feet but, to me, there’s something lovely about going into a shoe shop, trying on shoes, walking in them and making sure they are right for you.”

Having been made redundant last year, Louise has spent the last six months planning her new venture, sourcing stylish, fashionable, good quality shoes at affordable prices and a selection of bags, jewellery and other accessories.

Since opening the shop, she has been overwhelmed by the response from customers and has already had enquiries about her shoes from as far afield as Australia and Singapore.

“It has been amazing,” says Louise, “I’ve dreamt of opening this shop for such a long time and all the hard work in getting it off the ground has been made worthwhile by seeing women coming in, trying on several pairs of shoes and saying that for the first time ever they are spoilt for choice.”

First image: Louise (left) with Echo Elliott (competition winner) and The Mayor of Lutterworth, Councillor Tony Hirons.
Second image: Louise MacLellan outside her shop, Lou Lou Shoes.