Topshop goes for Christmas #1 with Kate Bosworth song
Topshop is launching its first ever Christmas movie - a 360 degree interactive digital campaign starring a musical performance from the actress and global style icon Kate Bosworth.
The cinematic production has been directed by critically acclaimed Hollywood film director Michael Polish and is inspired by the famous piano scene with Michelle Pffeifer in ‘’The Fabulous Baker Boys.’’
"This project brings together two important aspects of my life: cinema and fashion. I have always been a fan of the Topshop brand and it has been an honour to work with Sir Phillip and the team. I hope everyone enjoys watching it as much as we did making it."
Kate Bosworth performs the iconic ‘Winter Wonderland’ wearing a custom-made Topshop evening dress that she designed in partnership with the Topshop Design Team.
The dress and shoes will be available as a special made to order on topshop.com in conjunction with the new Topshop store opening in LA in Feb 2013.
The make-up used in the film will be available to order immediately on Topshop.com
"I think Kate looks effortlessly cool in this film, her voice is spellbinding and I can imagine every girl will want to be wearing Topshop this Christmas when they see her performance."
Kate Phelan, Creative Director - Topshop
Topshop are aiming for a #1 song - the track is available through iTunes where viewers will also be able to download previous movies starring Kate Bosworth, The Fabulous Baker Boys and films directed by Michael Polish. The track will also be available through Shazam and Spotify.
This film will run across all social media platforms, topshop.com, cinemas, digital billboards, giant screens installed in flagship stores and interactive audio windows globally.
To build anticipation around the performer, Topshop ran a multi-faceted campaign for five days across print, social and digital media partners using the specially created hashtag #whosthatgirl?